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Productivity SA: A case study on Khayelitsha Cookies

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Khayelitsha Cookies was established in 2004, with two baking ovens and two female employees. The firm is a black empowered enterprise and its employees own a 30% share in the business. The company employs previously disadvantaged and unemployed women mainly from the Mfuleni and Khayelitsha townships. This is a concerted attempt to alleviate the plight of South Africa’s women who are jobless and poor.

The company received their first fairly large order from a hotel chain and in November 2004, the business received their first export order to the USA. In June 2005 Khayelitsha Cookies had the opportunity to supply cookies to the Oprah Show, “Live your best Life”, in South Africa. Also in that year, cookies produced by the firm were served at the Cannes Advertising Festival and in March 2006 the firm was the official supplier of cookies at the Global Meeting of the Young Presidents Association in Cape Town. In that same month, customers and critics fell in love with the cookies at the Good Food and Wine Show in Cape Town and in May 2009 the firm launched its retail product through Pick & Pay at the annual event.

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